NALJA Board of Directors Attend Youth Beef Industry Congress

Written By: Lindsey Gulotta, Director

IMG_5786Thursday, April 5th through Saturday, April 7th, the North American Limousin Junior Association Board had the opportunity to attend the 2018 Youth Beef Industry Congress held in Wooster, Ohio. This year, it was hosted by Weaver Leather Livestock and Certified Angus Beef.

We began YBIC with a welcome from the CEO of Weaver Leather Livestock, Jason Weaver. He discussed the importance of leadership, character, and work ethic as it pertains to your everyday life and the areas in which you spend your time. We also had the pleasure of participating in A’ric Jackson’s leadership workshop. During this time, we were able to learn not only more about ourselves as leaders, but our fellow board members. We learned how to work with people of different personalities, and how to utilize everyone’s strengths in order to become more efficient as a board.IMG_5756    On the last day of tours, we traveled back to Weaver for a tour of the facility and had breakout sessions on becoming leaders who people want to follow, and how to be successful within our own areas. Lastly, we toured Certified Angus Beef. Here, we were able to learn more about the beef industry from a marketing standpoint.

Saturday, the NALJA board held its spring board meeting. We discussed this summer’s Junior Nationals show, and we could not be more excited to spend it with our Limousin family.

YBIC was an opportunity to allow the board to grow as leaders and develop skills that we will use every day. We enjoyed being able to network with other breed associations, state beef associations, and cattlemen’s organizations. We hope to be successful and influential as a board, and events like these allow us to grow and do so.

Blaze a Trail to Phoenix, NCBA Convention

Written By: Ethan Freund, President

In February, I represented the NALJA Junior Board at the 2018 Cattle Industry Convention and NCBA Trade Show. This year’s convention was held in Phoenix, Arizona. Phoenix is a unique city, with a diverse cuisine, and beautiful scenery.

I had the chance to attend various seminars and speaking events. My favorite, the Cattlemen’s College featured speakers whose thought provoking sessions left you feeling that you learned something new. Also there was the CattleFax industry seminar and Keynote speakers, Famous Chef, Ree Drummond and Former MLB Pitcher, Jim Abbott.

Perhaps the most popular of the events was the NCBA Trade Show. A collection of vendors advertising: new products, procedures, and themselves. This year’s show held its largest number of vendors ever. At the heart of this was the NALF booth. The booth gave us a chance to showcase the IGS group that includes the Limousin breed. We had the chance to talk with new friends and hand out many Limousin Today magazines.

I enjoyed my time representing our juniors in Phoenix. The convention continues to be a valuable resource for marketing the Limousin breed.


2018 Herdsman of the Year

Written By: Randa Taylor, Secretary

Each year, Limousin exhibitors at the National Western Stock Show (NWSS) in Denver, CO, select one of their colleagues to receive the prestigious Herdsman of the Year award.  An honor going to someone who shows pride in his or her herd, prepares and displays cattle for shows, is typically friendly to everyone, and above all hard working and loyal to the breed.  At the 2018 National Western Stock Show, Amber Parkinson was named this year’s Herdsman of the Year.   The Limousin breed is no stranger to Amber Lawrence Parkinson, and she is no stranger to anyone in the breed.

Amber Parkinson
Amber with her dad, Bruce

Amber grew up in Anton, Texas, a small town outside of Lubbock, on her parent’s large Limousin ranch.  She started showing her own heifers when she was in the third grade and continues today. Her dad, Bruce Lawrence, describes Amber as someone who “was always great with responsibilities, took pride in her showmanship, and was always ready for a challenge.”  Not only was Amber a premier showman from the start, but eventually went on to hold many leadership roles within the breed. In her younger years, she served as the last Texas Junior Limousin Association Queen, President of the TJLA board, and was on the NALJA Board of Directors for four years, serving as president for one of those. Amber has shown at the National Western Stock show ever since 1996 when she was 17 years old. In fact, her first National Western she stood last in her class then went on to win the Fort Worth Junior Limousin show with the same heifer two weeks later.

After graduating from Anton High School, she went to Texas Tech University and graduated with a bachelor’s degree in Ag Communications and a minor in Animal Science. After college, Amber went to work for the family farm along with another ranch before pursuing a career as a County Extension Agent, which she held for 16 years.  During this time, one would often see Amber at various stock shows, big and small, with numerous kids from her county that she mentored and trained to be as hard working and diligent as she is.  However, back in October, Amber made the move back to working for Lawrence Family Limousin to spend more time with her husband and sons and help expand the LFL operation as herdsman.  She manages the show barn and assists in all the cow side duties from registrations and tattoos, to ultra sound and embryo transfers. She currently serves on the TLA board of directors, and the past 5 years Amber, with the help of her husband, has faithfully served as the Texas Junior Limousin advisors and does an amazing job organizing activities and managing the TJLA state field day.  Earning the herdsman award has been a goal of Amber’s since she began showing in Denver many years ago; she comments, “Being selected herdsman is a huge honor. There are many deserving people and an elite group that have won this award in the past. However, it takes a crew for the cattle to look their best and I am grateful for all the crew working hard to make that happen.” Amber has been married to Johnny Parkinson for 16 years and they have two sons, Tucker and Colt.

Amber, Johnny, Tucker and Colt


Thanks for Your Support!

Written By: Callie Hicks, Vice-President

Each year the North American Limousin Junior Association holds their annual CornerPost fundraiser. These past two years I have had the honor to serve as the CornerPost chairman. Many of you received calls from the junior board of directors asking for participation in this year’s fundraiser by purchasing a syndicate. Thank you to those who donated this year! Your donation goes to support the junior program and helps fund the National Junior Limousin Show & Congress each year. Without the support of breeders, parents, and NALJA supporters we would not be able to participate in national events and shows or show our support to NALF through Awards of Excellence sponsorships.

This year we were fortunate enough to raise $26,675 through our syndicates. These syndicates were combined with the sale of a donated female during the National Western Stock Show in Denver, Colorado making the complete total reach $32,675. This year we were thankful to have Lonely Valley Seedstock/LV Bar donate the pick of their 2017 spring herd at their Plainville, Kansas location as the CornerPost female.

We also had a record year at the Genetics on Ice Benefit Auction. Thank you to all of those who donated syndicates, silent auction items, and Genetics on Ice. We also thank those who took their time with our calls, bid at Genetics on Ice, and bid on the silent auction items. Without your support we would not be able to make a better experience for juniors all across the country.

2018 CP Pic

Welcome to Limi Know!

Thanks for checking out the newly created NALJA blog! Follow this blog to get a more in depth look at the NALJA program and to keep up with all of our activities throughout the year. Stay tuned as we update you on what 2018 has been like for us so far!

Good company in a journey makes the way seem shorter. — Izaak Walton